I started playing with the Favour.it Beta a couple of weeks ago. Here are a few screenshots for you to check out! Read more about why I feel Favour.it Extends Facebook Likes, and how Favour.it could be a social media goldmine for businesses.
What is Favour.it?
Favour.it is a web application that is currently in Beta. With Favour.it, you can explore your friends’ favourits. Use Favour.it to get friends’ suggestions on web apps, iOS apps, books, movies, games, vendors, and more. { I added ‘web apps’, ‘iOS apps’, and ‘vendors’ to their website slogan. To me, it just made more sense. }
Favour.it Extends Facebook Likes
Favour.it extends Facebook Likes because it not only allows you to see the items that your friends like, but using Favour.it,
- you can subscribe to friends favourits (read: likes)
- re-favour their favourits,
- and most importantly, read what their favourit is, and why they favourit – all in the same screen.
In fact, the first API connection that you make when registering for Favour.it is your Facebook account connection. Once connected to Facebook, Favour.it aggregates all of your Facebook likes, and turns them into your favourits. Favour.it allows you to select specific FB Likes, categorize, and add a note on why you Favour.it.
Favour.it Answers The Question ‘Why?’
I love that Favour.it requests the “why” in adding a favourit. There are a million different ‘likes’ on Facebook, and Favour.it not only allows you to see those friends with common interests, but allows you to dig a little deeper into the actual interest.
Favour.it’s Social Media Business Marketing Potential
Favour.it’s Social Media business potential is obvious because it offers what Facebook lacks. Not only that, but if the Favour.it team can figure out a way to pull in both Twitter, Yelp, Foursquare, Linked In, and Pinterest without bogging down the site, it would be a goldmine for social media business potential.
Can you imagine searching for a wedding planner or photographer on Favour.it?
You’d be able to grab all of your Facebook, Twitter, Yelp, Foursquare, Pinterest, and LinkedIn friends’ favourits all with the simple click of a mouse. You’ll know why they favour it, and your decision will be that much easier. You won’t have to send them a Facebook message asking what they like, or if they wrote a Yelp review. Information on each favourit will already be available to you.
Social Media Marketing Suggestions for Favour.it Team
Here are a few social media marketing suggestions for the Favour.it Team
- Connect Yelp, Foursquare, Pinterest, and LinkedIn.
- Link Yelp to specific favourits, highlighting the reviews of our Favour.it friends.
- Link Foursquare to specific favourits, with the aggregate number of times our friends have actually checked-in to the favourit.
- Link Pinterest to allow Favour.it users to “pin” favourits, or even use Pinterest API (I know Pinterest API is a headache.) to create a “Favour.it” board with links back to Favour.it.
- Link LinkedIn for the added potential of finding out which friends actually work or previously worked at a favourit. {Yeah, I know Facebook does it. But they don’t do it well.}
- Once out of Beta, and usage picks up, allow for premium business listings.
Favour.it Premium Business Listing – The Marketing Potential
If Favour.it picks up, they’ll be able to roll out premium business listings. A business can pay for a premium listing on Favour.it which will feature the following:
- direct social media profile linking,
- preferred user screenshots – or – uploading own screenshots which take precedence in hierarchy to standard user screenshots,
- premium logos and use of banner above the entire business listing { should not replace screenshot region},
- prime real-estate in favour.it “hive” { smack dab in the middle – drawing the user’s eyes and attention amongst their friends’ Favour.it. Of course, I’m not sure of the current favour.it algorithm for ordering, but I’m sure this area could simply be “skipped”, allowing for premium listings to fill-in the space using an “if, then, else”. #IJS }
- ability to show/hide/highlight/order { add weight }Yelp Reviews,
- ability to show/hide/highlight specific Twitter Comments,
- ability to show/hide/highlight specific employees on LinkedIn.
Again, there’s a lot that can be done if Favour.it can roll out the features both properly, and timely – not rushed. I’ve got a million more ideas and thoughts on how they can do this, and how Favour.it could be beneficial for my social media consulting clients looking to beef up their social media presence, but I’ve gotta give the brain a rest.
I’m excited to see where Favour.it goes from here.
betabusinessFavour.itSMM
